INTER

FC Internazionale Milano and Fly Nowhere joined forces with Nike in 2017 to exhibit hand-crafted kits, flags, art, and a menu of customization techniques applied on site, known as The Football Concierge. This was a rare moment for Nike to present a sports team license as art in its Nikelab gallery, and was one of Inter's early tests directly into the fashion lifestyle realm. The club's iconic motifs were subverted into a contemporary identity refresh, using international flags, irregular banner shapes, zig zag stripes, snakeskins, and other fashion elements, which were later incorporated into on-pitch kits and marketing assets in Inter's brand evolution.